The Football Game

"AN EPL MATCHES IS LIKE A BOXING BOUT"

 

Evra

(Man United's French left back Patrice Evra loves the intensity of the English game)

Evra

This Manchester United regular turned out to be a humble soul, unlike the stories of the stars one comes to hear of their tantrums, of their complete misunderstanding of time or their habit of standing people up. He spent some time with the young footballers who were in Carrington to take part in the Nike MUPC finals in a small knockout session. Apart from the skills with the ball Patrice Evra never let the smile go off his face.

Evra

Evra is a Frenchman born in the Senegalese capital Dakar. Like another French legend, Thierry Henry, Evra grew up at Les Ulis where he began his career like Henry, Evra also spent some time in Italy. First, he played in series C for Marsala than he moved to Series B when he joined Monza. In the year 2000, Evra returned to French and played for the French club Nice. Eventually Evra moved to AS Monaco where the coach, Dider Deschamps played a great role in making him the player that he is today. Evra began his football career as a left winger. It was in Nice that he got converted from left winger to left back.

Evra

I just wanted to kick a football. My earliest memory is that of kicking a ball every time I got an opportunity. Like every children. I believed in my dream. I always wanted to become a footballer. After school I chases my dream. I was a fan of Monaco those days. One day, I finally did play for Monaco.(With a hearty laugh) It is always going to come Football is like a pyramid and we as professionals always try and stay on top.

Evra

Reaching that 100 is difficult but staying there is even more difficult, I want to improve every single day and win every single match. That is the desire. That is the culture we have in this club and that gives us our identity. We still have good players like Ribery, Henry, Myself and a whole lot of them. People need to be patient. We can win the World Cup as the talent we have is unbelievable. We have a strong national team.

Evra

(Perhaps a little offended) There is not anyone really. I am afraid of nobody. But I really enjoy playing against Lionel Messi because they say he is best in the world. When matched with the best, I also come up with my best. I listen to music and it helps me relex. Here in the Man United dressing room, we all put our i pods on before a game. In Frank it is very different. Football

Evra

In the dressing room, it is like concentrate, focus, motivation. Here it is so different. That is why I enjoy it better here. It is also very intense here fast and furious. It is like a boxing match, one punch after another. In Frank the game is more relaxed. One has more time on the football ball. It was an accident. It was one bad day. Not talking anything away from Barcelona, they were fantastic. It was a big, big loss for us. I was very angry with myself. We did not show the personality that marks us out. When I lost the final, I felt like I had won nothing.Football

Evra

Knowing Evra

He was born in Dakar. Senegal on May 15, 1981. He moved from Monaco to Manchester United in 2006, and has scored two goals in 145 appearances. He is Know for his athleticism, speed and comfort on the ball that make him central to both defense and attack. United win 10 per cent more games and concede a third fewer goals when Evra is present. He is the man united dressing room DJ although Rio Ferdinand does not agree. He is one of a Senegalese diplomat's 24 offspring. He has been with his wife Sandra for 14 years and has a son, Lenny. Football

Evra

"France can with the world Cup as the talent we have is unbelievable"

Girls Fashion

LOOK GREAT IN FAKES

 

Beauty Girl

(Wanna Look designer Chic Like Someone From Paris, Milan or New York In Meerut? You can do it on a budget, Thanks to the Number of 'Good' Fashion.)

Beauty Girl

Beauty Girl

Sequined dress by Gucci - Rs 375. shoes by Jimmy Choo - Rs 899. Quilted clutch, Chanel - Rs 675. That is not the broke fashionista's dream, this is the reality of Delhi's markets. The way to be tuber-trendy in Delhi labels et all, is fake designer stuff which is available dirt Cheep in Delhi markets like Sarojini Nagar and (Indian Place) Lajpat Nagar. The most popular items are bags with clothing, shoes and people asking for designer goods than at the actual designer stores!

Beauty Girl

Beauty Girl

Surprisingly, the demand for these fashion fakes is not being fuelled solely by those who are unable to afford designer goods, but also by people who can easily buy them. Nikita, who lives in a swanky south Delhi colony, says, Trends change every two months. I go partying and clubbing quite regularly, so I need new clothes and accessories frequently. But I do not want to spend 20,000 bucks on a top I might wear clothes and bags are easily available and look just like the originals." In a dingy corner of a narrow lane in Sarojini Nagar market, a shopkeeper asks would you like to buy this tee? It is Zara madam, ekdum original." A little digging revealed that he had not just Zara but almost all the international brands Emporio Armani, DKNY, Tommy Hilfiger, Fcuk, to name a few. When asked where he sources his stuff from he clams up. "Regular customer usually give us bulk orders and they come almost every four to five days," is all he says.

Beauty Girl

Beauty Girl

A Delhi fashionsta might have all the top luxury brands a swatch by Cartier, shoes by Christian Louboutin and the handbag from Chanel. The dress, however, might be a complete rip-off, bought at a fraction of the price of the other items. The buyer of such dresses, on condition of anonymity, says,"I do not mind mixing and matching designer brands with the fake ones. It just makes designer stuff more affordable."

Beauty Girl

Beauty Girl

Due to the increase in the demand for counterfeits, the industry loses millions worldwide. Pankaj Monga, sales executive at a Louis Vuitton outlet, says,"Counterfeits are 90 per cent similar, but we can easily spot a fake. The wallets, for instance we only make single chain ones and the counterfeits have a double chain. As far as counterfeiting of our brand is concerned, our lawyers take care of it."

Beauty Girl

Beauty Girl

but people today are not embarrassed to admit that they purchase counterfeits. Deepali, an MNC executive,says,"You can buy a Gucci bag designer dress."

Beauty Girl

Beauty Girl

Big Brand

What A Bond Sirji (Mr.)

James Bond

Agent 007 Or James Bond Is like the self sustaining Tesseract. A Marvel Comics invention, it is that cosmic cube from Odin's den, a thing of limitless power that can turn whole worlds to dust or vice versa. Alright so maybe we did get a little carried away there. Nevertheless, just like the trinket that attacks all kinds of superheroes and bad guys, the man with a license to kill and a certain quality of the jene said quoi variety has attracted filmmakers, fans and brands alike for five decades. He is, after all a superhero too without the mask and tights.

James Bond

Perhaps no other movie franchise in film-making history has been able to evolve at a steady pace while staying attractive to advertisers by maintaining the attributes that made it a success in the first place quite as well as Bond "though a recently Disney-fied Star Wars is certainly going to give it a try". And perhaps that is why James Bond, although a bad boy himself is one of safest bets when comes the hour for advertisers to play their hand. That would explain the long and prosperous brand marriages the man has had. Bond's allure for brand is not his wild side his spy skills or the bad guys he kills in Moscow and Mexico and everywhere in between or the women he wines and dives into bed with in Moscow and Mexico and everywhere in between.

James Bond

It is the effortlessness and consistency in his action. He is the dependable one the global hit machine in good times and bad cold or warm, you can count on 007. And that naturally is what drives brand to come back for more time after time. But are brands keeping up with the real Bond? Sure, we want to know everything what he drives, his guns, his gals, his booze, his briefs the Aston Martins and BMWs,Omegas and Rolexes, and bottles of Dom Perignon and Heineken after many shaken vodka martini all very critical information indeed. However just as Bond breaks rules during his hunts for evil men like the Anthony Quinn look like skyfall would not it be nice if brands broke a few rules too in order to create some of the excitement that comes with tagging along with 007? After all who wants to hang with Bond the Bore who plays by the MI6 rulebook, pocket-size of course retrofitted with poisonous darts.

James Bond

So why do not advertisers create some of that special Bond thrill in their marketing campaigns? You know the kind that comes with disengaging a nuclear missile seconds from detonation in an exotic European city with one hand because the other is cuffed to a buxom blonde assassin "that what badass spooks do for fun" while a sinister chap with a distinctive scar, platinum hair and bleeding tear duct showers golden bullets on you because he is a gaming mood. Coca-Cola tried something of the sort. Well, not exactly that. The company unlocked the Bond in the brand with it is unlock the 007 in you campaign prior to the release of Sky-fall.

James Bond

It includes a TVC with actors singing the classic theme song instead of spouting staid dialogues as well as some intriguing on-ground activities. Just for a few minutes, Coke allowed civilians to be Bond. Customers went up to a specially designed vending machine at a train station in Antwerp, Belgium, and were greeted with this message go to platform no. 6. You have 70 seconds to unlock the 007 in you. But the race against time would not be right if it was not an elaborate obstacle course that includes attractive strangers in red dresses annoying joggers, glass sheet transporters, tangles dog leashes and baggage avalanches, among other things.

James Bond

The ones who managed to make it in time won a couple of free skyfall tickets. A video of the activation started several page long threads on onlone forums like Reddit arguing over whether it was scripted or no. But then it also managed millions of hits on Youtube within a couple of weeks. Mission accomplished. Meanwhile Bond's Indian fans had to make do with the opportunity to watch other fulfill their international man of mystery fantasies.

A Louis Philippe Deserves Alouis Philippe

That impeccable Louis Philippe suit you wear. It deserves more than all the admiration it gets. It deserves the best accessories. Presenting Louis Philippe bags and shoes. Wrought from premium leather. With the finest trims, fittings and linings.

Louis Philippe

Louis Philippe

Louis Philippe

Louis Philippe

Louis Philippe

Louis Philippe

Louis Philippe

Louis Philippe

Louis Philippe

Louis Philippe

Made with a keen eye for detail and a passion for perfection. Because the perfect suit deserves the perfect set.

Give ME Hope, Obama. Give Me Hope

Obama face T-shirt

Obama face T-shirt

Obama face T-shirt

Obama face T-shirt

Obama face T-shirt

So Beyond a poultry factory'd worth of egg on the faces of pundits who'd called a landslide for Mr. Romney, what do the US presidential election results actually mean for ad-land? The tax deduction for advertising costs could be revisited, according AD Age. While Mr. Obama did not bring it up during his first term, it is just the sort of tax loophole that was mentioned by both candidates during the debates.

Obama face T-shirt

Dan Jaffe exec VP government relations for the Association of National Advertisers told Ad Age earlier this year that it would be unwise for advertising companies to thing we are immune. We will not take anything for granted.