Girls Fashion

LOOK GREAT IN FAKES

 

Beauty Girl

(Wanna Look designer Chic Like Someone From Paris, Milan or New York In Meerut? You can do it on a budget, Thanks to the Number of 'Good' Fashion.)

Beauty Girl

Beauty Girl

Sequined dress by Gucci - Rs 375. shoes by Jimmy Choo - Rs 899. Quilted clutch, Chanel - Rs 675. That is not the broke fashionista's dream, this is the reality of Delhi's markets. The way to be tuber-trendy in Delhi labels et all, is fake designer stuff which is available dirt Cheep in Delhi markets like Sarojini Nagar and (Indian Place) Lajpat Nagar. The most popular items are bags with clothing, shoes and people asking for designer goods than at the actual designer stores!

Beauty Girl

Beauty Girl

Surprisingly, the demand for these fashion fakes is not being fuelled solely by those who are unable to afford designer goods, but also by people who can easily buy them. Nikita, who lives in a swanky south Delhi colony, says, Trends change every two months. I go partying and clubbing quite regularly, so I need new clothes and accessories frequently. But I do not want to spend 20,000 bucks on a top I might wear clothes and bags are easily available and look just like the originals." In a dingy corner of a narrow lane in Sarojini Nagar market, a shopkeeper asks would you like to buy this tee? It is Zara madam, ekdum original." A little digging revealed that he had not just Zara but almost all the international brands Emporio Armani, DKNY, Tommy Hilfiger, Fcuk, to name a few. When asked where he sources his stuff from he clams up. "Regular customer usually give us bulk orders and they come almost every four to five days," is all he says.

Beauty Girl

Beauty Girl

A Delhi fashionsta might have all the top luxury brands a swatch by Cartier, shoes by Christian Louboutin and the handbag from Chanel. The dress, however, might be a complete rip-off, bought at a fraction of the price of the other items. The buyer of such dresses, on condition of anonymity, says,"I do not mind mixing and matching designer brands with the fake ones. It just makes designer stuff more affordable."

Beauty Girl

Beauty Girl

Due to the increase in the demand for counterfeits, the industry loses millions worldwide. Pankaj Monga, sales executive at a Louis Vuitton outlet, says,"Counterfeits are 90 per cent similar, but we can easily spot a fake. The wallets, for instance we only make single chain ones and the counterfeits have a double chain. As far as counterfeiting of our brand is concerned, our lawyers take care of it."

Beauty Girl

Beauty Girl

but people today are not embarrassed to admit that they purchase counterfeits. Deepali, an MNC executive,says,"You can buy a Gucci bag designer dress."

Beauty Girl

Beauty Girl