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What A Bond Sirji (Mr.)

James Bond

Agent 007 Or James Bond Is like the self sustaining Tesseract. A Marvel Comics invention, it is that cosmic cube from Odin's den, a thing of limitless power that can turn whole worlds to dust or vice versa. Alright so maybe we did get a little carried away there. Nevertheless, just like the trinket that attacks all kinds of superheroes and bad guys, the man with a license to kill and a certain quality of the jene said quoi variety has attracted filmmakers, fans and brands alike for five decades. He is, after all a superhero too without the mask and tights.

James Bond

Perhaps no other movie franchise in film-making history has been able to evolve at a steady pace while staying attractive to advertisers by maintaining the attributes that made it a success in the first place quite as well as Bond "though a recently Disney-fied Star Wars is certainly going to give it a try". And perhaps that is why James Bond, although a bad boy himself is one of safest bets when comes the hour for advertisers to play their hand. That would explain the long and prosperous brand marriages the man has had. Bond's allure for brand is not his wild side his spy skills or the bad guys he kills in Moscow and Mexico and everywhere in between or the women he wines and dives into bed with in Moscow and Mexico and everywhere in between.

James Bond

It is the effortlessness and consistency in his action. He is the dependable one the global hit machine in good times and bad cold or warm, you can count on 007. And that naturally is what drives brand to come back for more time after time. But are brands keeping up with the real Bond? Sure, we want to know everything what he drives, his guns, his gals, his booze, his briefs the Aston Martins and BMWs,Omegas and Rolexes, and bottles of Dom Perignon and Heineken after many shaken vodka martini all very critical information indeed. However just as Bond breaks rules during his hunts for evil men like the Anthony Quinn look like skyfall would not it be nice if brands broke a few rules too in order to create some of the excitement that comes with tagging along with 007? After all who wants to hang with Bond the Bore who plays by the MI6 rulebook, pocket-size of course retrofitted with poisonous darts.

James Bond

So why do not advertisers create some of that special Bond thrill in their marketing campaigns? You know the kind that comes with disengaging a nuclear missile seconds from detonation in an exotic European city with one hand because the other is cuffed to a buxom blonde assassin "that what badass spooks do for fun" while a sinister chap with a distinctive scar, platinum hair and bleeding tear duct showers golden bullets on you because he is a gaming mood. Coca-Cola tried something of the sort. Well, not exactly that. The company unlocked the Bond in the brand with it is unlock the 007 in you campaign prior to the release of Sky-fall.

James Bond

It includes a TVC with actors singing the classic theme song instead of spouting staid dialogues as well as some intriguing on-ground activities. Just for a few minutes, Coke allowed civilians to be Bond. Customers went up to a specially designed vending machine at a train station in Antwerp, Belgium, and were greeted with this message go to platform no. 6. You have 70 seconds to unlock the 007 in you. But the race against time would not be right if it was not an elaborate obstacle course that includes attractive strangers in red dresses annoying joggers, glass sheet transporters, tangles dog leashes and baggage avalanches, among other things.

James Bond

The ones who managed to make it in time won a couple of free skyfall tickets. A video of the activation started several page long threads on onlone forums like Reddit arguing over whether it was scripted or no. But then it also managed millions of hits on Youtube within a couple of weeks. Mission accomplished. Meanwhile Bond's Indian fans had to make do with the opportunity to watch other fulfill their international man of mystery fantasies.

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Louis Philippe

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Give ME Hope, Obama. Give Me Hope

Obama face T-shirt

Obama face T-shirt

Obama face T-shirt

Obama face T-shirt

Obama face T-shirt

So Beyond a poultry factory'd worth of egg on the faces of pundits who'd called a landslide for Mr. Romney, what do the US presidential election results actually mean for ad-land? The tax deduction for advertising costs could be revisited, according AD Age. While Mr. Obama did not bring it up during his first term, it is just the sort of tax loophole that was mentioned by both candidates during the debates.

Obama face T-shirt

Dan Jaffe exec VP government relations for the Association of National Advertisers told Ad Age earlier this year that it would be unwise for advertising companies to thing we are immune. We will not take anything for granted.